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Throughout third grade, I set my neon green alarm clock for 8AM on Saturday mornings.
It was the year that my mom got a Macbook. Naturally, Saturday mornings became my dedicated computer time, uninterrupted by my sleeping brothers. When I wasn't playing Webkinz, my weekends were spent researching whatever topic came to mind and writing about it—for fun—ushering in my introduction to content writing. (And, yes, my article on ring-tailed lemurs is linked below for your viewing pleasure.)
Content writing was the start of my professional career as a writer too. Working as a freelancer and then content strategist for a branding firm, Amenable, I got experience working with brands in all sorts of industries, from legal aid to behavioral health to real estate, giving me a love for thorough research and a knack for brand voice. Since then, I've branched out into other writing opportunities and styles, as I experiment and try new things.
Below you'll find a few recent pieces.
This shiny little mushroom is making its way into every mushroom coffee brand to grace your Instagram feed. Boring. What's not boring? The Reishi's lore in ancient China and Daoism.
I was asked to write an informational article for church and nonprofit leaders about some of the top graphic design trends in the spring of 2024. A quick Google search can list every trend imaginable, so I wrote this piece to dig deeper and unearth the cultural shifts that had led to these trends—especially for church or nonprofit leaders who may be skeptical about "trends" in the first place.
Graphic by Amenable
In this article, I argue that good writing is about one thing—good thinking. It's meant to encourage people who may feel like they aren't "writers" while also challenging those who are writers to think about the foundations of what makes good writing.
Photo by Kim Menikh
This piece was meant to bring light to an inherent tension between goal-setting and goal-achieving. In the business world, the issue isn't that leaders don't know what SMART goals are, but that they may not understand some of the bigger, more foundational questions they should be asking about their business (or personal) goals.
Graphic by Amenable
I wrote this blog post for 9Round Fitness during a month-long heart rate training challenge. Because of high Google search volume around wearable technology in general as well as high volume from 9Round members about the PULSE heart rate monitor in particular, I wanted to unpack the context behind wearable technology while answering practical questions for those who were already 9Round members.
Photo from 9Round Kickboxing Fitness
This piece is part of an opt-in email series for church leaders around the topic of Advent. Because of the challenging nature of my message, I wrote each of these emails as a letter, to differentiate them from the more marketing-focused content I had written to the same recipients. Their purpose is to encourage churches to think about the themes of Advent (Hope, Peace, Joy, Love) separately from the way they approach Christmas messaging, leaning into the grief and sorrow many people bring with them into the holiday season.
Image by David Monje
Please enjoy this research article I wrote as an eight-year-old. I didn't have the budget for an editor at the time, so I've made the editorial decision to keep any grammar errors or word choice mistakes in the name of authenticity.
Image by Julia Fiander
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