Emily came to Amenable with a bold vision for her event planning business. While she loved everything about large-scale, luxury events, she wanted to avoid wedding planning—at all costs. Our goal was to create a new brand—and category—for luxury event planning that led with ambition and followed up with meticulous attention to detail. I led the written brand direction for Flamingo's branding project, crafting brand copy, values, mission and vision, following the project with a brand guide and 1-on-1 coaching on brand language. 

Suzanne approached the Amenable team because she wanted help branding her nurse coaching business, Emerge. She felt the tension between positioning herself as an expert in the wellness field, while leading with the sense of nurturing and safety she wanted each of her clients to feel. What started as a branding project became a full rename. I led written brand direction for this project, developing the new name, "Wellnest," and crafting brand copy, values, mission, and vision. 

When Dave Gring and Lyndsye Felsman joined together under Century 21, their goal was to maintain the credibility and brand trust they'd built through 21 years of practice. At the same time, they knew that buying a home is often an overwhelming process, so they wanted a brand that was deeply relational and inviting. I led the written brand direction, crafting brand copy, taglines, "swag" ideas and messaging, and value statements for this project. 

GS Tactical is a family-owned business that sells high-quality, customized firearms and ammunition in upstate South Carolina. After a change in the company's structure, they came to me for a brand refresh that would reflect the true heart of their brand as experienced firearms dealers for Southern outdoorsmen. I was responsible for the rename (to "Go South Tactical"), logo design, copy, and brand strategy for this comprehensive brand identity project. 

Imaginary is a fictional brand created to practice social media, homepage, and email copy. While the concept, tagline ("use your imagination."), audience, and tone-of-voice guidelines for Imaginary were created by Tasha Young of ilovecreatives, I wrote all copy throughout this project. While I did create a logo and a few brand elements, this brand project was copy-focused.