Embedded Files
Throughout Imaginary's messaging, I focused on two ideas:
We're stare at screens for hours a day, whether on the computer at work or winding down with a TV show or social media. Imaginary is a better alternative—the kind of screen time that wakes up our creativity and motivation, rather than dulls it through endless digital consumption.
Our imagination is like a muscle that needs to be used to become stronger. This idea was the concept behind the brain icon/G in the Imaginary logo.
I felt that these two ideas got at common habits of the target audience and could empower them to take charge of their mental health and creativity.
SOCIAL MEDIA AD COPY
HOMEPAGE HEADLINES
APP LAUNCH EMAIL COPY
HEADLINE: We’ve been working on something for you.
PREVIEW TEXT: Imaginary is here and free for 30 days.
BODY COPY: Imaginary is here. It’s the only app proven to help you nourish your wellbeing and find your creativity in less than 30 days. Try it for free and experience the difference.
Download the App
HEADLINE: Daydream on purpose.
PREVIEW TEXT: Uncover your creativity with 30 days of Imaginary.
BODY COPY: A healthy mind and a creative life start with your imagination. Dust off your creativity with a free month on the Imaginary app—where will you take yourself?
Download Imaginary
HEADLINE: Your New Unguilty Pleasure
PREVIEW TEXT: Try Imaginary for free.
BODY COPY: Meet Imaginary—the app to nourish your mind. Ditch pointless scrolling for a daily habit that uncovers your creativity and helps your mental health. The best part? You can try it free for 30 days.
Download Imaginary.
Page updated
Google Sites
Report abuse